Nov 30 2011
The Stetson And How It All Began
Boss of the Plains is a phrase we all know so well. The type of cowboy hat manufactured by Stetson is a flat-brimmed headgear that features a straight crown. It also had round corners. According to historical accounts, Boss of the Plains was manufactured in 1865 and became quite a hit among cowboys despite the popularity of the bowler’s hat during those times.
Because of its lightness and its natural color, the hat with a four-inch crown gradually became the standard hat in the west. Since Stetsons are made from felt, they are also waterproof making it possible for the owner of the hat to use it like a pail.
It also had a plain hatband making it possible for the user of the hat to adjust the size. The sweatband, according to historical accounts, bore the name of Stetson. While Stetson only made one style of hat, Stetsons came in different qualities depending on the materials used for the hat. Regular hats with one-grade material were sold at $5 a piece while those that boasted pure beaver felt were sold at $30 at the time.
Although the bowler’s hat was quite popular in that era, J.B. Stetson marketed the Boss of the Plains and later on, the cowboy hat we fondly call the Stetson became an icon and a universal image of the West. This somehow built a reputation for the West, with its charisma and its taste for adventure. During the 19th century and the early part of the 20th century, hats were needed by every man. In fact, it was an indispensable item. This is where Stetson got the idea of focusing on making high quality and expensive hats since hats were considered as an investment for every working cowboy and a fashion statement for men who lived in the city.


