The Cowboy Boot

These classic looking cowgirl boots being worn by Miley Cyrus in L.A. with jean shorts and a lace top prove that you don’t have to be on the ranch to mke a pair of boots work it.

Photo Courtesy of MrJam.typepad.com

The stars of Hollywood have as much power as the designers from high fashion houses because they can easily influence people as to which item is a hot pick and which one is not hot at all. Most designers give clothes to celebrities so he or she can “market” it to the public thanks to the paparazzi. If you haven’t noticed it yet, no celebrity is photographed in the same outfit 2 or 3 times. They wear different outfits every time they are photographed and this is thanks to the high fashion houses. These “gifts” are not limited to clothes though; gifts of the kind also come in the form of shoes and accessories.

No one really cared about Ugg boots until J.Lo started wearing them. While only the cowgirls used to wear sexy high heeled cowboy boots, today, every girl you see on the street has them and is strutting them allover town thanks to Miley Cyrus, Jessica Simpson, Britney Spears and La Lohan.

The Hollywood Boot Culture

In the past decades, many boot designers have been “utilizing” stars to market their collections and this includes Frye boots, Uggs, OTK boots, Loeffler Randall and Beatrix Ong.

Cowboy boots are great but if you don a rather garish over the knee stretch latex-like boots that are so coming from Pretty Woman you might just look tacky instead of looking fabulous. Surprisingly though, when Nicole Richie took her OTK stretch boots allover the streets of Hollywood, fashionistas from allover the US just had to buy their own.

Picture from Justin Boots

Beside making some great boots, Justin Boot Company does a great job marketing their products. They know their customer and they do with cowboy boots what NIKE does with Athletic Shoes.

George Strait: Justin sponsors George Strait and he wears their boots, but Justin takes it a step further ALA NIKE, George Strait has his own line of boots by Justin. – From the Justin website: We’re big George Strait fans. And we know you are, too. That’s why we teamed up with George to bring you a boot collection for Men and Women designed for every aspect of the western lifestyle. A lifestyle that George Strait embraces and one that just wouldn’t be the same without Justin Boots”

In Addition to George Strait Justin Boots has the always sexy and always in boots Terri Clark unboard- They sponsor her tour and promote her on the web -  Terri’s new single is entitled Gypsy Boots… now let me think, who makes Gypsy  boots? oh yeah, that would be Justin.

ON the music front, Justin also sponsors Tracy Byrd, Jason Aldean, Rand Rodgers Band, Wade Bowen and the Casey Donahew Band. That’s a whole-lot of good music wearing Justin boots.

I will use another day and another post to talk about all the Rodeo Greats that Justin sponsors.